Beijing Olympics is the latest catchphrase for all of the big brands, as they’d already started bucking up for the event three years ago. That might trigger off labels like Adidas or RBK in our minds, but as incongruous as it may sound, design houses like Gucci and Prada are bidding a strive at this game. Although, one may not picture Olympic athletes do the rounds wearing Gucci, the iconic fashion brand is just one of the many luxury labels and mass-market brands have created a wide range of products to commemorate the 2008 Beijing Olympics. The Vanity Fair’s Society and Style blog provides a deep insight into this scenario.

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