Fortnum & Mason have come out with quite a unique way of advertising. Their latest product is an exclusive line of Wellington boots for ladies created by outdoor equipment specialist Hunter. The boots are made in Fortnum & Mason's signature eau de nil (water of the Nile) color while the insides feature the Fortnum & Mason signature wrapping paper pattern. I find it an amazing way of satisfying the customers and at the same time getting some publicity. I am so not going in for these boots. But if you think you can pull it off, they are available at Fortnum & Mason on Piccadilly in London.

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